by Phil Chard

In what I think is a first for Coke Studio South Africa, Vth season have just released a stand alone video to the AKA and Patoranking collaboration Special Fi Mi.

It looks like the label of the Supa Mega managed to also get the beverage company to subsidise the bill for the video as their branding is all over the festive visual.

Corporate product placement aside, the video is reminiscent of Dancehall videos, featuring a cramped and energetic party vibe accentuated by coloured lighting, bright (and skimpy) clothing and intimate dance scenes.

Special Fi Mi could prove to be another continental hit for both artists and the fact that the release of this song and now video was handled this way is testament to the power and leverage held by AKA and the Vth Season machine behind him. If this song proves to be a success I wonder if Coke will start looking to releasing more of the songs produced on their show in this manner.