by Phil Chard

From my vantage Ma-E has received one of the rawest deals at Cashtime with the release of his debut solo album Township Counsellor . The release and promotion of the album has been plagued by a number of snags and strategic decisions that make me scratch my head. Mainly because these errors were not present with K.O’s album release

It all started when the physical copies of the album failed to be be delivered to stores before the Easter holiday as expected. Then only a few short weeks after the album dropped K.O rained on the marketing parade and released his song Papa Action. Despite releasing 5 singles off the project and 2 videos since the album was released, marketing efforts to push the project have been subdued.

Now on the album's 6th single Ma-E has released the video for track 4 on the project titled Hlasela. The well shot visuals are being touted as a 4 minute trailer to a more detailed movie that will feature the parallel tales of a criminal family man and an incarcerated Ma-E.

4 months after its release Township Counsellor is still unavailable

It almost feels like the it's a little too late in the game to right the ship that is the Township Counsellor marketing train but I certainly hope so. The reviews that I've heard thus far praise the project for its delivery and originality. Sadly I haven't been able to hear it , despite the the album being released over 4 months ago, it still isn't available on iTunes or Apple Music….