by Phil Chard

Ambitiouz Entertainment have bulldozed their way into the South African Hip Hop scene and climbed their way to the top in a way I haven't seen since Ghetto Ruff's and Native Rhythms dominance at the turn of the millennium. In 18 months the label has gone from relative obscurity to having their two marque acts - Fifi Cooper and eMTee dominating radio and award show nominations.

Not content with relying on the success of its two young front line acts the label has also signed a number of new acts such as Miss Pru DJ, Saudi, Sjava, B3nchMarQ and somehow also managing to scoop up A-Reece who was formally signed to PH's Raw X imprint.

The ever growing clique link up on Ameni, directed by Uncle Scrooch in a video inspired by supernatural powers and spirituality as the Ambitiouz crew fights off a group of evil spirits intent on capturing a spirit in a gold leotard ? That each member of the label is tasked with protecting.