This week we had artist, event promoter and content creator Game “Zeus” Bantsi to talk to us about his creative journey and how artists can come out of the pandemic with their best foot forward while also putting safeguards in place to ensure their careers are not completely derailed by unforeseen circumstances

“It really breaks my heart that we have all these assets sitting in these institutions [banks] but it is not really accessible to us as creatives and other vulnerable communities”

Notes

1. Understand the business of music

2. Think of your career and yourself as a business

3. Getting business loans as an artist is difficult. Your collateral assets are your Intellectual Property

4. Understand how your brand can generate revenue and refine that process

5. Learn as much across as many skillsets as possible 

Summary

• 7:50 How he overcome Botswana’s small population to cross over regionally 

• 12:50 How Zeus used his education to further his career

• 16:50 Understanding the business of music

• 22:05 Can an artist access a business loan?

• 28:50 How Zeus kept his career going during the pandemic

• 38:12 Keeping the culture alive

• 50:50 The importance of learning multiple tools for the creative business