As part of the ongoing Music Industry Incubator Workshop series, Phil Chard from Point Black Entertainment spoke to a group of artists from Bulawayo in a full-day workshop to help them develop and harness their digital skills. The workshop covered topics such as brand building, developing audience personas, how to reach them, developing newsletters and understanding the structures of contracts. The workshop was attended by a wide swathe of artists and creatives who all had glowing reviews for the information shared.