Corporate Communications
Public relations management
As part of its communications offering Point Black will develop a Public Relations and Brand Development strategy for clients that will shape how they interact with their potential audience. Point Black has at its disposal an extensive database of thousands of contacts from Zimbabwean and African media houses, newspapers, radio stations, websites and blogs to which professionally written press releases can be instantly distributed. As an added advantage, Point Black staff have existing relationships with many of these contacts, ensuring the best possible placement of your company’s communication.
multimedia services
In a modern world cluttered with information and media, ensuring that your brand’s message does not become diluted or compromised has become ever more important. The best way for a brand to tell its story effectively is to ensure they tell it themselves.
Point Black can ensure a brand’s story is shared effectively with their multimedia service offering. This offering includes content marketing/ copywriting services that craft a brand’s story, photography and video services. Point Black staff are award winning copywriters, photographers and video creators who can use these skills to ensure a brand’s story is told effectively.
strategy & campaign consultancy
Using the knowledge that the they have acquired in their combined years of experience with the media, the Point Black team are in an optimum position to provide consultation in the planning and execution of various campaigns and strategies that your company may choose to undertake.
web design & seo management
Before your audience can reach out to you on social media they first have to find you online. Search engines and SEO (Search Engine Optimization) have become ever more important in today’s digital world. It is imperative that clients find your brand and website easily, but also that they find the right content suited to your brand when they search for your name online.
Point Black has a skilled web design team proficient in design languages such as CSS, HTML and Javascript that can build you an elegant, functional and modern website from the ground up.
social media management
Social Media has now become the first point of contact your audience will have with your brand. First impressions matter and at Point Black we see Social Media Strategy and Management as an integral service in ensuring their clients build a balanced profile and online presence. Using our extensive skills and social listening software we will be able to assist you in shaping the online conversation around your brand. At Point Black we value engagement and conversion above all else on social media and our strategies are suited to ensure that your brand achieves its goals in the most effective ways possible.
RADIO & TV INTERVIEWS
As part of your company’s marketing strategy, the Point Black team can organize radio and television interviews to promote your brand or product, including media training, scripting and if necessary, representation.
Digital Marketing
Live Event Coverage
Do you have an event that needs to be covered and shared live on social media to drive engagement, awareness and conversion? We have developed a team and strategy to ensure your event receives maximum exposure across Twitter, Facebook and Instagram. Speak to us about how we can push your event over the top.
Contest & Giveaways
Leverage the Point Black audience for awareness building of your event or conference. We will work with you to create an enticing package that will fire up our readers and produce leads direct to your sales and marketing team. We can spread the message via our websites, social media and through our audio and video content packages.
Social Media & Influence Marketing
Point Black Media understands social media. Our team has a deep understanding of what is needed to ensure your message is heard and spread widely. We have curated and developed a number of social media brands that appeal directly to our core demographic of technologically savvy youth. We offer you access to reach these followers via various forms of social media promotion to ensure your message is heard and spread.
From traditional organic social media campaigns to paid promotion and influencer marketing we can find the best solution for you and your brand.
Through our partnership with Viber and their Public Chats platform, we also have direct access to over 30,000 followers who will receive a notification directly on their mobile devices when a message is sent out.
Ebook & Digital Magazine Partnerships
Point Black’s websites produce over 10 high quality forms of editorial content a week. These posts include editorials, interviews, opinion pieces, reviews, high quality photographic images and well researched analytical & educational articles. This content is also compiled into digital magazines and exclusive content is also used for short and informative ebooks. Both of these platforms provide an alternative method to ensure your message is heard by the right people.
The Point Black team will collaborate with you on the eBook content. Typically, our partner (that’s you!) creates an initial outline of the text, with edits and additional submissions from our editorial team. eBooks can be hosted by partners on their own landing pages and/or our platforms.
Video Content
Point Black Media produces a large amount of video content that is relevant to our audience. This content is distributed across several social media channels and cross promoted with the assistance of our partners and network of social media influencers.
Video content has become an integral tool in ensuring that a brand’s message is translated clearly to its desired audience. A recent article by Adobe reported that consumers who view video are TWICE as likely to make a purchase. Using our resource pool of engaging hosts, writers and our award winning staff compliment we can craft video content to ensure your brand message reaches our audience.