The Loko Chronicles Brand Design

About The Loko Chronicles

The Loko Chronicles is a podcast mainly focused on discussing some of the societal issues we face today and how best we can all come together for the betterment of our society. The first goal is to provide very open discussions and truly listen and understand different perspectives without judgement. We also aim to not be spewing harmful rhetorics in the guise of “devil’s advocate” but rather really work to understand each other and our different world views. We aim to also be very educational and still keep it light-hearted.

The Brief

Point Black was approached to develop the overall look and feel of The Loko Chronicles Podcast brand. Using the host’s fast tongue, witty banter and taboo subject matter we developed the brand’s look which leaned heavily on this animated and hand-drawn look and feel.