Overview and Corporate Vision
Incorporated in 2014, Point Black is a full-service digital advertising & content marketing agency focused on maximising value for our clients.
At Point Black, we believe in the following values;
Building long-term relationships with our clients by creating powerful brands and marketing strategies that produce profound results.
Finding inspired and innovative solutions to uniquely African problems.
Helping our clients reach their target audience in the most effective and efficient ways possible.
At Point Black, we have utilised our skills and experience to help our clients exceed their goals while offering more creative solutions than our competitors. We also operate some of the most popular and highly regarded web content platforms on the African content. These include 2 award-winning content platforms, blogs, podcasts, emails newsletters, social media accounts and many more.
“Inspired. Innovative. African.”.
Point Black’s slogan is “Inspired. Innovative. African.”. We want to use our media assets to drive awareness, leads, and trial of your product. Most importantly we want to play an active role in changing the narrative surrounding Africa.
We would love the opportunity to work with you and we have created this profile which highlights our skills and experience. We have worked with a number of partners, from Fortune 500 international franchises, to local businesses, to influencers and, we look forward to working with you too. Thanks for the opportunity to help you exceed your goals.
Mission Statement
Point Black’s mission statement is to build an ecosystem that allows brands and individuals the opportunity to reach their desired audiences in the most effective way possible – with a focus on promoting and celebrating Africa’s deep cultural history and diversity while using modern forms of communication as the conduit.
Point Black’s slogan is “Inspired. Innovative. African.”. As a company we aim to find inspired and innovative solutions to uniquely African problems.
