Cassper Nyovest – Mr Madumane (Big $pendah) [Official Video]

by Phil Chard

If you were paying attention to Cassper Nyovest’s social media lately, particularly his Facebook page you would have noticed that he was posting number of anomalous posts that showed Cassper buying food on bulk, renting out his beloved Kyalami home to prospective Airbnb guests and emphasizing the importance of using all htd ketchup in the bottle

I could tell the posts were sponsored by someone but it wasn't until yesterday that it was revealed that Cassper and his good friend Pearl Thusi had been recruited by the Sanlam Group to be part of their National Savings Month Campaign.

Earlier today Cassper invited a number of media and guests to a private Joburg launch of his single and video Mr Madumane (Big $pendah) a song tied to that campaign where the Maftown rapper speaks about the dangers of conspicuous spending. The video follows that motif as Cassper uses recycled and retro items throughout the video.

In the past few months as Cassper has embarked on his album tour we've seen him evolve his social media and content release strategy , engaging more with fans via live video streams and dropping more “rappity rap” type songs. This shift could possibly be a result of his partnership with Red Flag Marketing.

I'm not a particular fan of brand commissioned songs but if this release at least gets Cassper's fans to rethink their spending habits and save up more then I'm all for it. I'm also all for the brand Cassper is evolving into. It seems the Maftown rapper is understanding how to better navigate his celebratory and music as he plans on filling up Orlando Stadium on the 29th of October.

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