Watch Priddy Ugly’s New Video For Hunnids And Stream His Album

by Phil Chard

Despite our numerous accolades (no humble brag) we are not an infallible entity, and there have been times when we have literally been caught sleeping on some incredibly talented artists.

Without question an artist who should be a regular on our site is South Africa's Priddy Ugly. Despite us being aware of and being impressed by some of his high profile collaborations , we have inexplicably been caught napping on his solo work. I was privileged enough to see Priddy perform at Back To The City during my last trip to South Africa, after witnessing his set up close, I can indeed say that young man has the juice. The combination of his stage presence, energy, and chiselled features had the crowd (particularly the ladies) in a tiff.

Boasting a solid catalogue to his name and having just released two versions of his You Don't Know My Name album Priddy certainly has the talent and drive that could translate into success if he remains consistent.

He has also been releasing a solid set of visuals to accompany his songs for some time now. His new video for Hunnids is no different. The Nkululeko Lebambo directed video makes excellent use of tracking and lens zooming effects to tell a story cantering around store fronts and what nefarious activities may go on in the back

The Wichi 1080 song is available on Priddy's YDKMNY project.